Baby Laundry Detergent | Puracy | AI-Verified Clean | Daily Ritual Lab

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Verified by Daily Ritual Lab

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Why You Can Trust This Product

Puracy Baby Laundry Detergent is free from SLS, SLES, optical brighteners, synthetic fragrance, parabens, phosphates, and chlorine bleach. Formulated specifically for infant skin — which absorbs compounds at 30% higher rates than adult skin. 99.6% plant-derived. PETA certified cruelty-free. 92% USDA Biobased certified.

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Full Ingredient List

Water, Sodium Gluconate, Lauryl Glucoside (Coconut-Derived), Glycerin (Plant-Derived), Sodium Citrate, Protease (Plant-Derived), Amylase (Plant-Derived), Sodium Chloride, Citric Acid

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How to Use

Use 1–2 oz per regular load in standard or HE machines. Add to the detergent drawer or directly into the drum. Wash infant clothing, bedding, and cloth nappies on the recommended cycle for the fabric. Safe for all washing temperatures.

Sizes available: Available in 16 oz, 32 oz, and 64 oz bottles.

Certifications: Double Verified — DRL audited plus PETA cruelty-free, 92% USDA Biobased certified.

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About the Maker

Puracy is a family-founded personal care and household brand based in Austin, Texas. All products are plant-powered, non-toxic, and formulated without SLS, optical brighteners, synthetic fragrance, parabens, and phthalates. Hypoallergenic and dermatologist-tested.

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* Verification tiers: ✓ DRL Verified — passed DRL's two-stage AI audit: ingredient screen against EU CosIng, California Prop 65, and DRL's restricted substance list, plus a brand independence and maker credentials audit. ✓✓ Double Verified — DRL Verified plus one independent certification (EWG Verified, Leaping Bunny, USDA Organic, Made Safe, or B Corp). ✓✓✓ Triple Verified — DRL Verified plus two or more independent certifications.

For educational purposes only. Not medical advice. Consult a healthcare professional if pregnant, nursing, or managing a medical condition before introducing new products.