Hair Serum with Fermented Rice Water + Baobab | UpCircle | Triple Veri

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Verified by Daily Ritual Lab

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Why You Can Trust This Product

98% natural. Silicone-free — uses mushroom extract as the natural alternative to dimethicone for slip and frizz control. Preservatives: Benzyl Alcohol + Potassium Sorbate + Sodium Benzoate — not phenoxyethanol. Fermented rice water upcycled from Italian rice industry. B Corp certified.

What makes this cleaner than conventional silicone and synthetic preservative hair serums: Every ingredient has a named, verifiable source. No hidden compounds behind the word "fragrance." No synthetic preservatives where plant-based alternatives exist.

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Full Ingredient List

Aqua (Water), Citrus Aurantium Amara (Neroli) Flower Water, Caprylic/Capric Triglyceride, Betaine, Glycerin, Hydrogenated Ethylhexyl Olivate, Cocos Nucifera (Coconut) Oil, Polyglyceryl-3 Methylglucose Distearate, Benzyl Alcohol, Hydrogenated Olive Oil Unsaponifiables, Cetearyl Alcohol, Fructose, Oryza Sativa (Rice) Bran Extract, Potassium Sorbate, Aloe Barbadensis Leaf Juice Powder, Xanthan Gum, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Pentylene Glycol, Cetearyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Saccharomyces Ferment Lysate Filtrate, Sodium Citrate, Sodium Benzoate, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract

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About the Maker

UpCircle is a B Corp certified upcycled beauty brand formulating with ingredients rescued from other industries — coffee grounds from London cafés, fruit stones from food production, baobab from supplements. 99%+ natural, EWG listed, dermatologically approved.

Based in: London UK (ships US from New Jersey)

Certifications: B Corp certified, Leaping Bunny certified, Vegan Society certified

• B Corp certified
• Upcycled ingredients — zero-waste philosophy
• 99%+ natural
• Leaping Bunny + Vegan certified
• 25,000+ five-star reviews
• Featured Forbes, Vogue, Grazia

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From the Maker

UpCircle’s natural Hair Serum blends sustainably sourced upcycled baobab extract and upcycled fermented organic rice water with science-backed active ingredients which combine to protect, hydrate, and smooth every strand. It also contains a compound formed from mushroom extract, hyaluronic acid and fructose, and is a natural alternative to regular silicones. The overall effect of this serum is that it keeps hair vibrant, silky and healthy without weighing it down. Suitable for all hair types. Inspiring, upcycling, uplifting: This Hair Serum is made with baobab extract sourced from baobab seed in Africa; this multifunctional protein delivers 5-in-1 anti-ageing care: repair, strength, UV protection, moisture retention, and nourishment. Much like the baobab tree stores water in arid climates, it helps your hair stay resilient and well-hydrated. The rice water is upcycled from crushed rice f

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* About the verification badges:
✓ DRL Verified — Passed Daily Ritual Lab's two-stage AI audit: full ingredient screen against EU CosIng, California Prop 65, and DRL's restricted substance list, plus a social audit of brand integrity, independence, and maker credentials.
✓✓ Double Verified — DRL Verified plus one independent third-party certification (EWG Verified, Leaping Bunny, USDA Organic, Made Safe, or B Corp).
✓✓✓ Triple Verified — DRL Verified plus two or more independent third-party certifications. The highest DRL verification tier.